EquityLift Group Limited, company number 16825021
These Platform Terms of Service (“Terms”) are a legal agreement between you and EQUITYLIFT GROUP LIMITED (“EquityLift”, “we”, “us”, or “our”).
By ticking a box, clicking “Create account”, “Sign up”, “Start trial”, “Subscribe”, “Continue”, “I agree”, accessing EquityLift.app, or using any part of the platform, you confirm that you have read, understood, and agree to be bound by these Terms.
If you are using the platform on behalf of a company, partnership, advisory firm, client, or other organisation, you confirm that you have authority to accept these Terms on its behalf. In that case, “you” and “your” includes both you personally and the organisation you represent.
If you do not agree to these Terms, you must not create an account or use the platform.
The platform is operated by:
EQUITYLIFT GROUP LIMITED
Company number: 16825021
Registered office:
6th Floor
37 Lombard Street
London
EC3V 9BQ
Email: hello@equitylift.online
Website: https://equitylift.app
EquityLift.app is a practical acquisition operating system for first-time acquirers, buy-and-build entrepreneurs, operators, SME owners, and advisors.
The platform may include acquisition workflows, playbooks, templates, checklists, target trackers, scorecards, seller-call tools, finance-readiness tools, due diligence trackers, post-acquisition planning tools, document areas, reports, educational content, and related features.
The platform is designed to help users organise acquisition preparation and workflow activity. It is not designed to replace professional advice, independent due diligence, or your own commercial judgement.
EquityLift.app provides educational content, commercial frameworks, workflow tools, and acquisition preparation materials only.
The platform does not provide, and nothing on the platform should be treated as:
You are solely responsible for obtaining appropriate independent legal, tax, accounting, financial, lending, regulatory, and commercial advice before making any decision, submitting any offer, entering into any agreement, raising finance, investing money, or completing any transaction.
To create an account or use the platform, you must:
We may refuse, suspend, or terminate access if we reasonably believe you do not meet these requirements.
You are responsible for maintaining the confidentiality and security of your login details.
You must not:
You are responsible for all activity under your account, including activity by team members, invited users, clients, contractors, or other people you authorise to use the platform.
You must notify us promptly if you believe your account has been accessed without permission.
Access to some or all of the platform may require a paid subscription, beta access fee, founding-member fee, partner licence, advisory package, or other paid arrangement.
Unless we agree otherwise in writing:
If payment fails or remains overdue, we may suspend or restrict your access until payment is received.
We may change plans, prices, features, or billing arrangements from time to time. If a change affects your active paid subscription, we will use reasonable efforts to notify you before the change applies.
We may offer trial access, beta access, discounted founding-member pricing, design partner access, early-access features, or experimental tools.
You acknowledge that beta, trial, or early-access features may be incomplete, changed, limited, unavailable, inaccurate, or removed at any time.
Unless expressly agreed in writing, beta or early-access participation does not give you any right to:
You may cancel your subscription using the cancellation process made available through the platform or by contacting us.
Unless otherwise required by law or agreed in writing:
If you have entered into a separate signed agreement with EquityLift, including an acquisition support, advisory, consultancy, partner, or minimum-term agreement, that separate agreement will apply to the extent it conflicts with this section.
Except where required by law or expressly agreed in writing, fees are non-refundable once charged.
This includes, without limitation, subscription fees, beta access fees, founding-member fees, onboarding fees, partner licence fees, and any other platform access fees.
Any separate consultancy, advisory, implementation, onboarding, or done-with-you service may be subject to separate refund and cancellation terms.
You must use the platform responsibly and lawfully.
You must not use the platform to:
We may suspend or terminate access if we reasonably believe you have breached this section or created legal, security, operational, commercial, or reputational risk.
You may upload, enter, create, store, or process information on the platform, including acquisition targets, company details, notes, financial information, documents, contact details, deal information, diligence materials, and other content (“User Content”).
You retain ownership of your User Content.
You grant us a limited licence to host, store, process, transmit, display, back up, secure, analyse, and use your User Content only as reasonably necessary to:
You are responsible for ensuring that your User Content is lawful, accurate, and that you have the right to upload and use it.
You must not upload information that you are not authorised to share, including confidential third-party information, unlawfully obtained data, restricted financial information, or personal data without a lawful basis.
The platform may be used to organise acquisition-related information, but you should use caution before uploading sensitive materials.
Unless we expressly agree appropriate handling arrangements in writing, you should not upload:
You remain responsible for your own confidentiality, data protection, and regulatory obligations.
Each party may receive non-public information from the other in connection with the platform. Each party agrees to take reasonable steps to protect the other party’s confidential information and not use it except for the purpose for which it was provided.
Confidentiality obligations do not apply to information that:
We will handle personal data in accordance with applicable data protection laws and our Privacy Policy.
By using the platform, you acknowledge that we may process personal data to provide the platform, manage your account, communicate with you, process payments, maintain security, improve the service, and comply with legal obligations.
If you upload personal data relating to other people, you must ensure that you have a lawful basis to do so and that any required privacy notices have been provided.
Where required, we may enter into additional data processing terms with business customers, partner customers, or enterprise accounts.
All rights, title, and interest in the platform belong to EquityLift or its licensors.
This includes the software, design, interface, platform structure, templates, playbooks, frameworks, workflows, scoring methods, checklists, content, reports, branding, documentation, know-how, and other materials we provide.
Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the platform for your own internal acquisition preparation, business, advisory, or authorised client-support purposes, depending on your plan.
You must not copy, reproduce, publish, resell, sublicense, distribute, teach, commercially exploit, or create a competing product from our materials without our prior written consent.
The platform may generate or help you create templates, scorecards, checklists, summaries, action plans, reports, target notes, diligence trackers, offer-structure thinking, finance-readiness outputs, or other outputs (“Outputs”).
Outputs are for general commercial preparation and workflow support only. They may be incomplete, inaccurate, unsuitable for your circumstances, or require professional review.
You are solely responsible for reviewing, adapting, validating, and deciding whether to rely on any Output.
Reports, forecasts, projections, scenarios, valuations, scorecards, finance-readiness outputs, and other platform-generated materials may be based on information you provide, assumptions, estimates, third-party data, automated processing, or incomplete data. We do not warrant that any report, forecast, projection, scenario, calculation, or Output is accurate, complete, current, reliable, suitable for your circumstances, or free from error.
To the fullest extent permitted by law, we are not liable for any loss, cost, claim, decision, transaction outcome, missed opportunity, funding issue, or other consequence arising from your use of, reliance on, or inability to use any report, forecast, projection, calculation, summary, or other Output.
You must not treat any Output as legal advice, tax advice, accounting advice, lending advice, financial advice, investment advice, transaction advice, or a recommendation.
The platform may link to, rely on, or integrate with third-party services, including payment processors, analytics tools, hosting providers, data sources, AI tools, communication tools, document tools, advisors, brokers, lenders, investors, lawyers, accountants, or other providers.
We are not responsible for third-party services, websites, content, advice, fees, performance, availability, security, or decisions.
Your use of third-party services may be governed by their own terms and policies.
Any introduction, referral, recommendation, or signposting to a third party is provided as a courtesy only and does not constitute an endorsement, warranty, guarantee, or assumption of responsibility.
We aim to provide a useful and reliable platform, but we do not guarantee uninterrupted, error-free, or permanent availability.
We may update, improve, suspend, restrict, replace, remove, or discontinue parts of the platform at any time.
We may also carry out maintenance, address security issues, test new features, or make operational changes.
We are not liable for loss arising from downtime, outages, data delays, feature changes, third-party provider issues, or temporary unavailability, except where liability cannot legally be excluded.
Business acquisition involves commercial, financial, legal, operational, regulatory, and execution risk.
We do not guarantee that:
Examples, case studies, scenarios, templates, scoring criteria, or commercial opinions are illustrative only and must not be treated as promises, guarantees, or professional advice.
We may suspend or terminate your access to the platform immediately if:
You may stop using the platform at any time, but stopping use does not remove payment obligations already incurred or minimum commitments agreed separately in writing.
After termination, we may delete, retain, or restrict access to User Content in accordance with our data retention practices, Privacy Policy, legal obligations, and any applicable agreement.
Sections relating to fees, confidentiality, intellectual property, data protection, disclaimers, limitation of liability, indemnity, and governing law will survive termination.
Nothing in these Terms limits or excludes liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability that cannot be excluded under applicable law.
To the fullest extent permitted by law, we will not be liable for:
Subject to the exclusions above, our total aggregate liability arising out of or in connection with the platform and these Terms shall not exceed the greater of:
You agree to indemnify and hold harmless EquityLift, its directors, employees, contractors, agents, and affiliates against losses, claims, costs, expenses, damages, or liabilities arising from:
If you use the platform as a consumer, you may have legal rights that cannot be excluded or limited. Nothing in these Terms affects those rights.
If you buy digital content or services and request immediate access, you may lose any statutory cancellation right once access or performance begins, where permitted by law.
We may update these Terms from time to time.
Where we make material changes, we will take reasonable steps to notify you, such as posting the updated Terms on the website, displaying an in-platform notice, requiring renewed acceptance, or sending an email.
The updated Terms will apply from the date stated at the top of the document or from the date notified to you.
If you continue using the platform after the updated Terms take effect, you agree to the updated Terms.
You may not assign, transfer, or subcontract your rights or obligations under these Terms without our prior written consent.
We may assign, transfer, or subcontract our rights or obligations where reasonably necessary, including as part of a business transfer, restructuring, sale, merger, or change of service provider.
If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions will continue in full force and effect.
The invalid provision will be deemed modified to the minimum extent necessary to make it valid, lawful, and enforceable.
These Terms, together with any order form, subscription plan, invoice, separate written agreement, Privacy Policy, Cookie Policy, and any additional terms expressly incorporated by reference, form the entire agreement between you and us in relation to the platform.
If there is a conflict between these Terms and a separately signed written agreement with us, the separately signed written agreement will prevail to the extent of that conflict.
These Terms and any dispute or claim arising out of or in connection with them, the platform, or EquityLift.app shall be governed by the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction, except where applicable consumer law gives you the right to bring proceedings elsewhere.
If you have questions about these Terms, contact:
EquityLift
Email: hello@equitylift.online
Website: https://equitylift.app